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There are many times where cover art is the consumer's first interaction with an artist's work. Great design and a cohesive visual identity isn’t only important for developing a fan base. It can also help artists catch the eye of really important industry figures like press and A&Rs who go through HUNDREDS of music submissions a day.

 

A strong visual can be an easy way to tell how serious an artist actually is about their craft before dedicating time to dive into the music itself.

"Making something that's going to catch people's eyes within seconds is so important. People only have THAT amount of time to be instantly attached to what you create."

MIHAILO ANDIC

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